January 2024 marks the arrival of the all-new Toyota Tacoma at Canadian dealerships, a momentous launch for Toyota Canada. With a starting price of $46,950, the 2024 Tacoma, completely redesigned and reengineered, is poised to redefine the mid-size pickup truck market. Building on its decade-long dominance, this latest iteration of the Tacoma combines Toyota’s legacy of durability with modern technology, rugged styling, and unparalleled capability.

Engine and Capability Improvements

The 2024 Toyota Tacoma showcases significant advancements in powertrain options. The standard turbocharged i-FORCE 2.4-liter engine boasts up to 278 horsepower and 317 lb.-ft. of torque, ensuring robust performance and efficiency. The available i-FORCE MAX hybrid version further elevates the power quotient, delivering an impressive 326 horsepower and a segment-leading 465 lb.-ft. of torque. This array of powertrains demonstrates Toyota's commitment to offering a mix of raw power and fuel efficiency.

The Tacoma’s capability is enhanced by its adoption of the TNGA-F global truck platform, shared with the Tundra, Sequoia, and Land Cruiser. This robust foundation, paired with a fully redesigned coil spring multi-link rear suspension, ensures exceptional on- and off-road performance. The Tacoma’s strength is further accentuated by its maximum towing capacity of 6,400 lbs and increased payload, making it an ideal choice for a variety of demanding tasks.

Multiple New Connectivity Features

Technology takes center stage in the 2024 Tacoma with multiple new connectivity features. The pickup truck comes equipped with an 8-inch or optional 14-inch multimedia touchscreen, featuring Toyota's latest Multimedia system. This system supports wireless Apple CarPlay® and Android Auto™ compatibility, seamlessly connecting drivers to their digital lives. Enhanced with Qi wireless charging and USB-C ports, the Tacoma ensures that connectivity and convenience are always at the fingertips of its occupants.

In addition to infotainment advancements, the Tacoma is outfitted with Toyota Safety Sense 3.0, providing a comprehensive suite of safety and driver-assistance features. With advancements like Full-Speed Range Dynamic Radar Cruise Control and Lane Tracing Assist, the Tacoma sets a new standard for safety in the pickup truck segment.

Unmatched Design

The design of the 2024 Tacoma, heavily inspired by Toyota’s Baja race trucks, encapsulates the essence of off-road adventure. Its high lift, big tires, and athletic stance underscore its "badass adventure machine" mantra. The Tacoma's design, characterized by a narrow body, wide upper grille, and aggressive skid plates, reflects a blend of heritage and modern ruggedness. Signature elements like high-mount headlamps, side functional air guides, and the hexagonal grille motif add to its distinct appearance.

Multiple Versions

The 2024 Tacoma caters to a wide range of preferences and needs with its diverse lineup. Available in multiple grades, including SR5, TRD Sport, TRD Off-Road, and Limited, each model is purpose-built with unique characteristics. The TRD models, for instance, are tailored for off-road enthusiasts, featuring specialized suspensions and protective skid plates. The Limited grade, with its new Adaptive Variable Suspension system, offers a more luxurious ride. This variety ensures that there is a Tacoma for every kind of truck buyer.

2024 Toyota Tacoma Pricing

Toyota Canada has strategically priced the 2024 Tacoma, starting at $46,950 for the SR5 model. The pricing reflects the truck’s array of features and capabilities. Here's a glance at the pricing for various models:

The 2024 Toyota Tacoma arrives as a formidable contender in the mid-size truck segment, bringing together Toyota’s rich legacy with modern advancements. With its competitive pricing, diverse model lineup, and impressive array of features, the Tacoma is well-positioned to continue its dominance in the Canadian market. Its January debut is eagerly awaited by truck enthusiasts eager to experience the next chapter in Toyota’s storied truck history.