For over a decade, the Toyota Tacoma has reigned supreme in the Canadian mid-size pickup truck segment. With its rock-solid reliability, impressive capabilities, and undeniable style, it's no wonder the Tacoma has been the undisputed market leader for nearly two decades. Now, Toyota is raising the bar even higher with the all-new 2024 Tacoma, a complete redesign that promises to set a new standard for modern trucks.

Since its introduction in 1995, the Tacoma has carved out a reputation for quality, durability, and versatility, quickly becoming a force to be reckoned with in the competitive mid-size truck market. Its success has been a testament to Toyota's unwavering commitment to innovation and customer satisfaction.

For the 2024 model year, Toyota's designers and engineers faced a monumental challenge: how to improve upon an already exceptional vehicle that has consistently exceeded expectations. The result is a ground-up reinvention that stays true to the Tacoma's roots while incorporating cutting-edge technology, rugged styling, and unparalleled go-anywhere capability.

Built on Toyota's robust TNGA-F global truck platform, shared with the Tundra, Sequoia, and the upcoming Land Cruiser, the 2024 Tacoma boasts a high-strength, boxed steel-ladder frame that promises exceptional durability and off-road prowess. One of the most significant upgrades is the fully redesigned coil spring multi-link rear suspension, which improves overall ride quality and handling, whether you're navigating city streets or conquering the great outdoors.

Under the hood, the new Tacoma offers two powerful and efficient powertrain options. The turbocharged i-FORCE 2.4-litre engine delivers up to 278 horsepower and 317 lb-ft of torque, while the available i-FORCE MAX hybrid powertrain steals the show with an impressive 326 horsepower and a segment-leading 465 lb-ft of torque – nearly double the torque output of the previous generation's V6 engine.

But the 2024 Tacoma is more than just raw power; it's a masterclass in design and engineering. Inspired by Toyota's truck DNA and the legendary Baja race trucks, the CALTY Design Research Centre has crafted a vehicle that embodies the "Badass adventure machine" mantra. From the narrow body and wide upper grille to the aggressive skid plates and high-mount headlamps, every design element exudes ruggedness and functionality.

Off-road enthusiasts will delight in the numerous advanced features that elevate the Tacoma's already impressive capabilities. The available front stabilizer bar disconnect system increases suspension flex at the push of a button, while the Multi-Terrain Monitor provides a clear view of obstacles on the trail. And for those who love to explore the great outdoors, the Tacoma offers an array of off-road armor, including skid plates and rock rails, ensuring peace of mind even on the most challenging terrain.

But the 2024 Tacoma isn't just a powerhouse off the beaten path; it's equally impressive on the open road. With a maximum towing capacity of 6,400 lbs and innovative features like Trailer Back Up Guidance and Straight Path Assist, hauling trailers, boats, and ATVs has never been easier. And with improvements to the truck bed, including increased volume and the new Sheet-Molded Compound construction, loading and securing cargo is a breeze.

Stay tuned for more updates on the 2024 Toyota Tacoma, and be sure to visit us for a firsthand experience of this redesigned icon once it arrives. With its perfect blend of power, capability, and modern amenities, the 2024 Tacoma is poised to usher in a new era of mid-size truck excellence, leaving no adventure unexplored.